Eatgruppen

For Eatgruppen, we created a cinematic journey that merges the unexpected with the authentic. The story begins with a broken-down car, leading two characters on separate paths: one into the passionate kitchen at Eat Matstudio, and the other into the pulsating energy at Kult. The goal was to solidify these locations as environments that exist beyond the ordinary.

At the creative core are the characters' masks, which serve as visual projections of their inner experiences. Rather than hiding the person, the masks amplify the feeling of becoming one with the space.

Through close collaboration, we defined a narrative arc that transforms traditional advertising into an artistic short film. The characters and their masks provide a recurring visual language that can be expanded in future campaigns.